Expert Picks: 13 Best Toothpaste in the USA, 2025

Crest 3D White Brilliance Toothpaste offers a unique dual-action formula that not only whitens teeth but also helps to strengthen enamel. Its special blend of ingredients removes up to 80% of surface stains in just 14 days, making it a superior choice for those looking to enhance their smile. Additionally, it provides excellent cavity protection and freshens breath, standing out in the competitive toothpaste market. With its proven effectiveness and refreshing flavors, Crest remains a trusted brand for dental care.

Sensodyne Rapid Relief is specifically formulated to provide quick relief to tooth sensitivity. With its advanced formula, it blocks painful sensations and provides lasting protection against sensitivity triggers. The toothpaste is clinically proven to deliver noticeable results within minutes, making it a top choice for those seeking fast and effective relief. Additionally, its fresh mint flavor ensures a pleasant brushing experience.

Orajel PAW Patrol Anticavity Fluoride Toothpaste is specially designed for young fans of the popular animated show, adding an element of excitement to their dental routine. The fluoride formula effectively protects against cavities while offering a delicious flavor that kids enjoy. This toothpaste not only promotes oral health but also makes brushing fun with its character-themed packaging. Parents appreciate Orajel's dedication to children’s dental care and the importance of building healthy habits early.

Himalaya Botanique Complete Care Toothpaste stands out for its unique blend of natural ingredients and herbal extracts aimed at promoting oral health. This toothpaste not only effectively cleans teeth but also helps to reduce plaque and gingivitis. With a fluoride-free formula, it is a great choice for those seeking a holistic oral care solution. The freshness from natural peppermint and the rich herbal properties make it a favorite among users.

Colgate Total SF Whitening Gel offers advanced protection with its unique formula that not only whitens teeth but also provides 12-hour protection against bacteria. Its fluoride content helps to strengthen enamel and promote overall oral health, making it a favorite among consumers. The gel formula ensures a smooth application that enhances the whitening process while delivering a refreshing taste. Colgate’s commitment to innovation in dental care keeps it at the forefront of the toothpaste market.

My Magic Mud Charcoal Toothpaste stands out in the charcoal toothpaste category by combining natural ingredients with activated charcoal for exceptional whitening and detoxifying effects. Its gentle formula caters to those with sensitive teeth, providing a powerful clean while maintaining comfort. The product is also free from fluoride, sulfates, and artificial colors, making it a safe choice for families. As a result, it has gained a reputation for effectively enhancing oral hygiene while embracing a more natural lifestyle.

Hello Activated Charcoal Epic Whitening Toothpaste stands out with its natural ingredients and eco-friendly formulation. This toothpaste effectively whitens teeth and freshens breath without using artificial flavors or dyes. Its activated charcoal helps remove stains and supports oral health. Plus, it's cruelty-free, making it a favorite among environmentally-conscious consumers.

David's Natural Toothpaste in Peppermint flavor utilizes high-quality, natural ingredients to provide a refreshing brushing experience. It stands out due to its fluoride-free formulation, which is ideal for those seeking a more natural approach to oral care. The use of premium minimal ingredients ensures that users avoid harmful additives while still promoting optimal dental health. Additionally, David's commitment to sustainability is evidenced by their eco-friendly packaging.

Sensodyne Pronamel Intensive Enamel Repair stands out with its specialized formula designed to strengthen and repair enamel, providing superior protection against erosion caused by acidic foods and beverages. With potassium nitrate as its active ingredient, it effectively reduces tooth sensitivity over time, making it a go-to choice for individuals looking for relief. This toothpaste not only focuses on enamel repair but also helps restore the natural whiteness of teeth. Its unique formulation is clinically proven, setting it apart in the market for enamel care.

Sensodyne Pronamel Daily Protection toothpaste is specifically designed for people with sensitive teeth. Its gentle formula strengthens enamel while providing effective cavity protection and fighting sensitivity. What makes it unique is its ability to help protect against the effects of dietary acids, ensuring that teeth remain strong and healthy. With the refreshing flavor, Sensodyne delivers a daily boost of comfort and care for sensitive smiles.

BURST Fluoride Anticavity Toothpaste is a new player in the toothpaste market, known for its charcoal-infused formula that helps whiten teeth and reduce plaque buildup. This innovative product not only fights cavities but also promotes fresh breath and overall oral health. Available through a subscription model, BURST ensures that you have your toothpaste on hand when needed. Its sleek packaging and trendy branding appeal to a younger audience seeking effective and stylish oral care solutions.

Boka Ela Mint Natural Toothpaste is crafted with natural ingredients and features a blend of essential oils and aloe vera for a refreshing clean. The inclusion of hydroxyapatite helps remineralize and strengthen enamel, standing out in the market for its focus on oral health without harmful additives. Boka's commitment to clean and effective toothpaste resonates with health-conscious consumers. This toothpaste also has a pleasant minty flavor that leaves your mouth feeling fresh.