Top 9 Cat Treats in the USA for 2025: Expert-Reviewed Soft, Crunchy & Functional Snacks for Training, Dental Health, and Enrichment

Greenies Feline SmartBites is included as a market leader for its strong retail presence and targeted functional positioning, offering a calorie-controlled treat that appeals to cat owners focused on weight management. While Greenies is better known for firmer dental formats and therefore is less suited for owners seeking truly soft chews, its competitive pricing and brand recognition make it an attractive compromise for those wanting a treat that balances texture and health claims.

Friskies Party Mix Original Crunch ranks as the budget-friendly, variety-driven choice with bold flavors and a long track record of cat appeal that undercuts premium competitors on price. Unlike specialized options such as Greenies or Blue Buffalo, Friskies focuses on fun textures and flavor variety for impulse rewarding and training, making it the economical option for owners who prioritize cost and treat-driven engagement over ingredient lists.

Hartz Delectables Squeeze Up is the budget‑friendly, widely available squeeze‑tube option known for convenience and broad supermarket distribution, making it easy to use for training or occasional rewarding. It doesn’t match the premium ingredient profiles of Inaba or Tiki Cat, but its low price and ubiquitous shelf presence deliver clear financial advantages for cost‑conscious pet owners who need an affordable, lickable treat.

Benny Bully's Freeze Dried Whitefish offers bite-sized, economical whitefish treats designed for everyday rewarding and training sessions, prized by budget-conscious owners who still want real fish as the main ingredient. Although it lacks the species variety and raw-prey complexity of Vital Essentials or the high whole-prey ratio of Orijen, its consistent texture and lower price make it a practical choice for frequent use without sacrificing basic nutritional quality.

Crumps' Naturals is notable for its mini trainer format that turns nutrient-rich beef liver into tiny, training-friendly portions, combining the powerful appeal of liver with portion control for repeated rewards. Compared with larger liver chops or single-ingredient breast pieces, these mini trainers offer a technical advantage for training economics — lower calories and lower cost per treat in high-repetition sessions — and are marketed with an emphasis on natural sourcing. For owners who run lots of training reps or need very small, consistent bite-size pieces, Crumps' balances palatability and value efficiently.

Virbac C.E.T. Intellident Cat Bites are a market leader among veterinary dental products thanks to Virbac’s clinical reputation and enamel-focused enzyme technologies; they are formulated specifically for measurable plaque and tartar control and are often sold through veterinary channels. Compared with consumer retail treats, C.E.T. Intellident is pricier and more technical, offering a research-backed option for owners willing to invest in targeted oral care rather than general preventive treats.

Wellness Kittles offers a balance of natural ingredients, crunchy texture and moderate pricing that suits training sessions where both ingredient quality and dental abrasion matter. Compared with the other products, Kittles occupies a practical mid-range: more natural than mass-market crunchy treats but more economical than premium freeze-dried options, making it a versatile choice for frequent rewarded training.

Zesty Paws Multivitamin Bites for Cats are positioned as palatable, consumer-friendly functional treats that pair broad-spectrum vitamins and minerals with flavor-forward formulations to maximize acceptance by picky cats. Technically they are less veterinary-focused than VetriScience but often include desirable adjuncts (like digestive or skin support ingredients), and their mid-to-premium pricing combined with frequent promotions makes them a compelling compromise between clinical potency and everyday palatability.